ExxonMobil: Protecting themselves from the inevitable
Posted by Yankee on September 25, 2005 - 2:48pm
As we did with Katrina, we will act responsibly as we reflect changes in the marketplace in our pricing to our branded dealers and distributors and company-operated service stations.
Also, aside from apologizing for the fact that they can't do much to protect their infrastructure from storms as powerful as Katrina and Rita, they also ask the consumer to act more wisely. Of course, they treat their request as something temporary, not as a move that would make for a smart lifestyle change:
During this difficult time, consumers across the nation can do their part by buying and using motor fuels wisely.In previous posts, we've tried to show (with varying degrees of success and agreement) that the oil companies themselves are not the most direct cause of high prices at the pump following events like Katrina and Rita. This Slate article (hat tip: Halfin) explains in detail what role the refiners play in driving up the prices. Yet, here ExxonMobil is trying to shield themselves from new cries of price gouging "by the oil companies" and new governmental investigations into why the prices are so high. Is it going to help? Are other companies going to follow suit with their own PR campaigns?
- Save fuel by reducing trips.
- Defer discretionary purchases to ease supply pressures.
Fortunately, it seems like some people might be catching on. This editorial in the Fort Worth Star-Telegram (login: jjdoe221122@yahoo.com, pword: jjdoe221122) does a good job explaining that prices are high right now simply because demand was already tight, and got tighter after the hurricanes damaged energy infrastructure. Of course, the author, an economist at the University of North Texas, goes on to argue that we should provide economic incentives to increase refinery production in the US, and also to explore Alaska. Sigh. Well, our job now is to figure out the best ways to apply the lessons from Katrina and Rita to educate people about what the ramifications of Peak Oil will be.
Technorati Tags: peak oil, oil, Hurricane Rita, Hurricane Katrina, gas prices
If it's any consolation to our "oil company insider", there are plenty of independent refiners, like Valero, whose stock is up 226 percent in the past year. Maybe we can agree to point fingers at the independent refineries without hurting the feelings of the "insider".
Post Katrina, the release of SPR AND refinery bottlenecks drove the price of crude oil down. The refinery bottlenecks and high consumer demand for fuel drove the price of gasoline and heating oil up.
We should also blame government, who are supposed to take a big picture look at the world, and blame them for not being more proactive and also for not educating the public.
Politics, and a generally myopic quarterly focus on results by business, tend to get in the way of doing the right thing on a regular basis. I don't expect Peak Oil to upset what has become standard operating procedure (support the economy at all costs lest the party commit politcal hari kiri).
A possibly too-cynical view: a party in power that realized what was coming would tend to do whatever it took to keep the illusion going, while at the same time shoring up mechanisms (party control, press control, military control - note the talk about changing the role of the military in domestic affairs) that will be needed when the emergency is too obvious to hide any further.
So that leaves the demand side. People who use the most oil or gasoline are the ones who are likely to be the most upset by high prices, and the ones who, if they want someone to blame, most ought to look in the mirror.
Indeed.
Suggested Peak Oil knick knack... imagine a poster of a big SUV or Hummer, focussed on the right hand side mirror.
In the mirror is an artfully designed "Peak Oil" logotype or some other graphic (nothing really comes to mind that would reasonate with public at this time... perhaps a phrase such as 'the end of oil' - not accurate but would have to do... could be used)