Nielsen: The Oil Drum is the #4 Sustainability Site on the Web

The Oil Drum was recently ranked by Nielsen as the #4 sustainability site on the web (behind TreeHugger, WorldChanging, and Biopact). Biopact has a nice article on the report, which can be found here and from which the graphic below is duly appropriated.

The takeaway message: we have far to go with regard to making real progress on sustainability, folks. However, it is nice to see that our community is contributing in a small part. Keep it up. The more people who get the message, the more reason we have to be "sustainable," the more of a chance we have of lessening the pain. I'm not saying that I'm overly optimistic, but I'm saying that we have to continue to try to make the world a little bit better of a place. Thanks for helping us do so.

Below the fold is a link to the webinar and the report itself.

Here is a link to the audio webinar (which is VERY interesting regarding the trends in sustainability on the web) and the slides from the presentation in PDF format:

http://www.netratings.com/emc/0803_wb/download_preso.jsp

(and here's the description of the presentation...)

The audio webinar is a discussion of green marketing, greenwashing, and many other pieces of the green world. The PDF is a data-heavy analysis of trends in the green blogosphere and contains the analysis in which TOD is mentioned kindly.

Boy - sustainable sure is a buzz word. And a loaded one at that.

Part of the problem of being 'sustainable' is our inherent drive for 'more', culturally defined. What our current society values more than anything else is 'money', which continues to be 'efficiently' allocated by competition and resource depletion via the market system. So with increasing population, the economic model underpinning our daily activities must eventually change into something else. Ironic that the #1 sustainability site, Treehugger, sold out to Discovery Channel for $10-15 million. Money is a large motivator. Once one has their share, its easier to visualize sustainability....

Much like Titmuss and subsequent researchers discovered that blood donations decline once donors started getting paid, information on blogs like this one is akin to a social good. For myself, the motivation to share knowledge and ideas on this site and interact with the TOD tribe would lose much of its 'meaning' if I were to become formally compensated. (Again personally), TOD is not only about honing in on the truth about our energy predicament, and discussing what are and are not possible solutions, but its also a potentially new social model, where real time info is disseminated and analyzed freely, and hopefully expanded upon and acted upon by engaged citizens of the planet.

It's ironic that sustainability, in the truest sense, is about the end of growth (or equivalently, the continuation of some kind of growth starting with a much smaller population), as resource depletion eventually causes not one but several non-substitutable Liebigs law inputs. At TOD we discuss energy, primarily liquid fuels (Peak Oil), as likely the first limiting input facing our civilization. But energy has direct links to water and food, and indirect links to just about everything else.

Most of the discussion of sustainability in media and on the internet is really about weak form sustainability:

Weak sustainability is advocated by the Hartwick's Rule, which states that as long as TOTAL capital stays constant, sustainable development can be achieved. As long as the diminishing natural capital stocks are being replaced by gains in the man-made stock, total capital will stay constant and the current level of consumption can continue. The proponents believe that economic growth is beneficial as increased levels of income lead to increased levels of environmental protectionism.

as opposed to strong form sustainability:

strong sustainability, as supported by Herman Daly, holds the view that natural capital and man-made capital are only complementary at best. In order for sustainable development to be achieved, natural capital has to be kept constant independently from man-made capital.

The contrast between these two views mirrors the gap between environmental economists and ecological/biophysical minded strategists. Mainstream pundits consider the environment as a subsystem of the economy, rather than the other way around. Economists are taught that natural resources come from markets rather than the "environment". This suggests that man-made capital can substitute for natural capital. But if the First Law of thermodynamics tells us there is no "creation", then there can be no such thing as "man-made capital", only incrementally faster or slower usage of natural capital stocks depending on populations, technology and consumptive wants. The economy is ultimately 100% dependent on the environment.

Sustainability is an important but oft confused term. I prefer the world to be 'more sustainable' in the future than it is today. I hope the information and ideas discussed on theoildrum make that path 'more' likely.

Nate,

I agree that TOD as a community would be greatly diminished if it were to be driven by a profit motive. The interactive nature of being able to correspond with the prophets is an empowering form of democracy that the MSM is very afraid of.

It's ironic that sustainability, in the truest sense, is about the end of growth (or equivalently, the continuation of some kind of growth starting with a much smaller population),

In regards sustainability meaning the end of growth, I think we need to recognise that we are programmed for economic growth and therefore we need not or cannot reject growth per se as this is akin to breathing and will ultimately dissapoint those trying to push such an agenda. Before the dissapointment may come the desire to force the ideology which can lead to all sorts of problems as we know.

Economics is after all about the allocation of scarce resources so there will always be those who will try to increase the size of the resources to make them less scarce (business) and there are those who will be concerned with allocation of the available supply (markets). These processes can be observed in nature and are not simply human inventions. We are simply acting on our natural instincts, born from our inherent and ultimate place in the environment.

We are the environment. We are of the Earth and our actions within it, regardless of how sophisticated, will never disconnect us from these basic and natural instincts which is to harvest as much energy as we can. When our natural energy supplies and infrastructure fail us, we will re-discover just how much a part of the environment we are. But regrdless of how brutal nature might be with us, we will still retain the instinct to plant, nurture, grow, harvest and store as much energy as we can.

We are not programmed for growth. We are programmed to attempt to survive. We attempt survival by addressing problems. The problems we address are limited by our own human perceptions.

But our vast social system contains myriad specific complexities that exceed the capability of the human brain to manage them properly in real-time. Instead, we are forced to wait until problems become crises. When the crisis hits, we address the problems on the back end. This ends up requiring growth because we don't do away with the broken components of the failing system on the front end, we instead add new components by acquiring and usurping more resources. The new system components then cause new levels of complexity and problems of their own.

Wash, rinse, repeat, ad nauseum.

Take for example the problem of air pollution from cars. We first addressed this by switching from regular to unleaded fuel. Then smaller cars, vapor recovery, and additives. Now, hybrids and electric cars. While all along the way, adding more cars to the roads and adding more roads.

Without ever asking the questions, "why do we need so many cars at all" or "why do we need to travel such long distances at all". Which are where the problems originate, at the front end.

The complex answers to these questions are also not "easy", and being already overwhelmed by information overload, overwork, media saturation, and general disconnection from other humans, other living things, and our environments, we tend to find "difficult" answers to be wholly unpalatable.

It's ironic that sustainability, in the truest sense, is about the end of growth (or equivalently, the continuation of some kind of growth starting with a much smaller population) ...

We don't realize how true this is. It is, in fact, the life-cycle of the human body. We start as a single fertilized cell, which divides several trillion times, specializing along the way, until we reach maturity where growth slows. As a mature adult, we repeat the process through having wild sex, which hopefully after several attempts results in another fertilized cell. Then the mature adult usually gradually declines in energy requirements and body mass (losing many individual living cells in the process). Then the systemic interaction of cells that make up and support the body as a whole abruptly ceases, in what we call "death".

Our civilization (1) has no renewal process for the eventual decline and crash of its complex system and (2) is so incredibly poorly designed as to continually require vastly larger amounts of matter and energy inputs to avoid collapse.

Fast crash.

We are not programmed for growth. We are programmed to attempt to survive. We attempt survival by addressing problems. The problems we address are limited by our own human perceptions.

I would suggest based on the way all life works, and specifically on several species on the verge of extinction. That life as we know it here and the survival of that life is entirely based on growth. Life makes copies of itself that is one of the very basic definitions of life itself. For life the more copies it can make and therefore grow the better it's chances at survival. Our particular species however has a problem we have become way too good at making copies of ourselves and like the bacteria in the petri dish will soon exhaust the raw materials we need to survive. All the conservation in the world will only go so far sooner or later, either in a controlled fashion or absolute chaos our population has to decline substantially for for any of the sustainability ideas to work.

It would have been more accurate for me to say that we are not programmed for unrestrained or unlimited growth in our numbers, in our population.

Growth gives us "more", which is what we use to solve problems, problems which were created by the previous "more" not getting to the root of the problem.

And the roots of our problems have been almost completely obscured due to our cognitive limitations in the face of extreme complexity.

In biological systems, of which H. sapiens is an example, decline (increasing senescence) and termination (death) always follow growth. Life continues because prior to termination, the process is renewed (in our case through sexual relations and birth).

Civilization believes, due to the important particulars being obfuscated by complexity, that decline and termination will never come. In reality, the decline has been happening for millennia, and termination is not only inescapable but will be rapid.

We have climbed so far up, and have so much further to fall during a collapse.

We have no process, designed from the top-down or inherent from the bottom-up, that provides resilient renewal for our societal structure for the inevitable end.

Maybe "resilient renewal" is a better term than "sustainability".

Growth is more than just the physical hogging of resources. Spiritual growth and growth of knowledge and wisdom do not necesarily use more resources and may in fact be the path to reducing our physical wants, but it still entails growth, just maybe not the sort of growth we typically talk about here which is economic.

I find "sustainable" not the best word. We need something more positive.

I mean...

"How's your job?"
"It's sustainable."
"And your marriage?"
"Sustainable."
"What do you think of the government?"
"I can sustain them, I suppose."

It's not very optimistic, it suggests just hanging on to the edge.

It's a bit like that word "tolerance." I'd hope for something better than being merely tolerated in a society. I'd prefer being embraced, welcomed.

We need a better word.

It seems we discussed that a while back too. "Sustainable" being an overused word that suggests you are a lefty treehugging libberul. It's just a word, though.

I suspect in about another decade, the watchword will be "survivable". (what with multiple crises coming alont)

The watchword, if you don't want to sound like a 'lefty treehugging libberul' is "resilient". Much more positive, and without the association with crusties.

I agree. One person who is exploring this is William McDonough. He seems to think that celebratory is a more apt description of the aspect of nature that we want to emulate. He points out that life grows and is fecund and it does not get into trouble the way we do because its growth promotes other growth. Where we make waste, other forms of life make food. Where we tear up ecosystems, other predators improve the stock of the prey. "Sustainability" is an outcome of a celebratory attitude towards nature, not a goal in itself. And, ecosystems are not really sustained, the evolve in their balance, growing more diverse and robust.

Chris

Economists are taught that natural resources come from markets rather than the "environment". This suggests that man-made capital can substitute for natural capital. But if the First Law of thermodynamics tells us there is no "creation", then there can be no such thing as "man-made capital", only incrementally faster or slower usage of natural capital stocks depending on populations, technology and consumptive wants. The economy is ultimately 100% dependent on the environment.

Quote of the year.

I've been trying to condense this concept into a bite-sized meme for a long time, now I have it. Thanks Nate!

Absolutely, re the Nate quote, and the post.

In the popular imagination, sustainable in its genuine sense, not as a commercial or duplicitous, politically touted, buzzword, is assimilated to, equalled to (as far as I have been able to figure out), renewable, as in a natural cycle that with ‘natural’ inputs, just spins on and on, a simple system with guaranteed, immutable, input (most often sunlight but not only), which steadily produces desired outputs, without any feed back loops. The metaphoric image appears to be an idealized vision of Nature itself: soil, rain, sun, pollination, non man-made events, *natural*, with minimal proper, decent, conventional, human work, like weeding by hand, will lead to germination and all those lovely flowers in the garden, grain in the fields, chirpy birds, and plump boars or deer waiting to be killed, etc.

The vision is both historic, resting on reliance on land, its control, management, usurpation (colonialism..), the self sufficient homestead, those rough and ready times, etc. An archaic paradise. Supplemented, sneakily, and mysteriously, by the idea of 'capital' in monetary terms (as pointed out by Nate.)

We are coming up to 7 billion ppl. Those who eat and survive are dependent on mechanized, fertilized, water-pumped, global-traded, agriculture.

Fertilized by the comments in this thread, I came up with "resilient renewal" as a substitute for "sustainable".

Yeah, resilient is good. In Europe though, it is generally understood as applying to human beings, because of the popularity of one author, who touted that concept, Cirulnik, a psych type who argues that many ppl who experience terrible trauma bounce back, live on, love, reproduce happily, etc.

one book by him in English:

http://www.amazon.com/Whispering-Ghosts-Trauma-Resilience/dp/159051114X

It's interesting that sustainability should come up as I have been working on an essay with the tentative title Self-Reliant Living,. Not to give too much away should it eventually be posted but among other things it argues that sustainability (and relocalization for that matter) is outward directed, i.e., society has the responsibility to correct problems, versus self-reliance as an inner directed activity, i.e., it is the individual's or family's responsibility.

Todd

Edit to get rid of the excess italics.

[blockquote]

For myself, the motivation to share knowledge and ideas on this site and interact with the TOD tribe would lose much of its 'meaning' if I were to become formally compensated.

[/blockquote]

Perhaps, but the money you made working on Wall Street is what enables you to put so much time into your articles thereby allowwing you a place of social prominence in the TOD tribe. If you were working 10 hour days six days a week, my guess is you would be limited to 2-3 short posts per week as a regular member.

I make a living from Latoc (I think everybody knows this already) and can't say it's diminished the meaning at all. If anything, it's made it more meaningfull to me as the money has enabled me to put more energy and time into it. If I was working 10 hour days at a law firm, the site would get updated maybe (at best) once a week.

in general I would say you have a valid point, however I did NOT make piles of money on wall st (or rather, I did make alot, but spent it all in profligate ways). I do have a small warchest, and somehow manage to make more money each year than I spend because I've drastically reduced expenses, but I am not wealthy by any (U.S.)standards.

Perhaps I have a mutation -things like truth and discovery have always been more valuable to me, even in MBA graduate school. Of course, this assumes I have food on table and roof over head and next years food and roof paid for etc.. If I had unlimited funds, I would write much more often here - you are right about that. Oh, that is if I had finished my phd, finished my speeches, planted my garden, read the 30+ books I have sitting here, spent time with friends, exercised, etc. etc. Dunbars number applies to the human cognitive limitations of how many people we can realistically have relationships with, I don't know if theres a name for how many activities a 1400 cubic centimeter brain can physically handle...but whatever the name/number is, I'm close to it. (Schizophrenia to follow...)

Matt- I'm no saint and don't claim to be. If I really wanted to make money doing peak oil/resource depletion research, I'd do it privately with a hedge fund, etc. To me this is more socially rewarding, (except for the BS administrative side...) But its not all a one way street - I have learned tons from the commenters in this community, things that would be difficult to find elsewhere all in one place.

Then again, this all may be my own self-deception, which will be the subject of my next post as it relates to Peak Oil, Climate Change and resource depletion.

Hello TODers,

As posted many times before: Peak Outreach websites, like TOD, constitute the largest charity project in the history of the planet. If it can help optimize our decline and transition through the Bottleneck plus save a minimum of 10,000 other species--I will consider our efforts well worth the investment.

Bob Shaw in Phx,Az Are Humans Smarter than Yeast?

The nut message: we have far to go with regard to sustainability, folks.

I am guessing that is supposed to be "net message"? :-)

erm, um...yes. I need an editor to catch my colloquialisms. Anyone know a good one? G-d knows it ain't me. Changed. Thanks RR.

You, the rest of the staff, and all of our readers, are the reason for this success.

I read it just fine as in "in a nutshell" shortened to the "nut message".

New Zealanders probably got it just fine as well...

cudos tod

& nate thanks for the '[more]sustainable' info/education.

TOD preaching sustainability? I think TOD preaches why we can't sustain.

I think few organizations that are labeled as preaching sustainability really do so. To preach sustainability you need to address root causes:

1) Advocate for aggressive measures to reduce birth rates.

2) Advocate for aggressive measures to reduce fossil fuels consumption.

To me the Prius is the symbol of faux sustainability. We can get more efficient in our use of oil and make a big contribution? Imagine everyone in the world drove a Prius. Is that sustainable? Are 4.9 babies per woman in Kenya sustainable? Few say it isn't.

One reason I posted this was to generate EXACTLY that kind of point FP. We take a very different approach than many of the other sites that are mentioned...and I think part of that goes back to Nate's point above about hard v. soft sustainability, etc.

Defining and operationalizing Sustainability (note how I went all HST on you there) is where the power lay in how this is all going to go down.

Preaching of anything requires the preacher to have an unshakeable faith in the infallibility of his cause which broadly translates to "I know more about everything than you do so follow me to the promised land".

I'd like to think that TODers do not see themselves as preachers of some unsustainabilty doomsday cult, but more as scientists who keep asking the hard questions of "why is it so" and "what will happen next". For every answer we find another question waiting. I believe (faith again) that it is human curiosity to ask these questions that is the truly sustainable part of our nature.

As for the 4.9 babies per Kenyan woman, that may be sustainable if the infant and maternal mortality rate is also quite high as it was until the intervention of western medical magic and reliable food supplies. Sustainability can have its ugly side.

I believe (faith again) that it is human curiosity to ask these questions that is the truly sustainable part of our nature.

The words belief and faith have distinct origins which have been conflated semantically. The etymology of belief is a fervent wish and stems from Old English. Faith is a cognate of the Latin 'fides' and means 'to trust (in)'.

Africa is a Malthusian Trap. Other parts of the world might join it as oil production starts declining. I would prefer we use birth control rather than death as the preferred method of population control.

I would to, but nature didn't install that particular optional extra in humans. It is still culturally difficult for soem people to contempalte birth control as a lifestyle choice. In some parts of teh world, having multiple progeny is the only way to ensure a reasonable chance of being well cared for in old age. The cultural tradition will persist long after the circumstances which made it necessary have been overcome and threfore we go inot overshoot.

Population growth is not sustainable - unless you use some limited definition of sustainable where it has an implied time limit. I wonder if any of the sites mentioned has a position against popluation growth. The Oil Drum does not, by and large. Any site that does not take a stand against population growth should not be on a "sustainability list" in my opinion.

"So with increasing population, the economic model underpinning our daily activities must eventually change into something else."

And then change into something else, and then change into something else and then change into something else, until such time as population either stabilizes or, better yet, goes into a decline and then stabilizes at some lower level. Since, as it turns out, population growth will make any "economic model" unsustainable unless, again, sustainable has a time limit.

"Are 4.9 babies per woman in Kenya sustainable? Few say it isn't."

Are 1 million legal immigrants plus at least half a million illegal immigrants, plus births greater
than deaths in the USA sustainable? FEW SAY IT ISN'T.

The greatest obstacle to discussing population decline is that it inevitably leads to having to discuss "active measures" most of which are decidely grisly. China's one child policy and its brutal enforcement is a case in point. The other area of censorship, even here on TOD is if you stray into any examination of different cultural groups or religious edicts which insist on high fertility and forbid any attempt to curtail it. You cannot separate population growth from the cultural environment but for some reason that is taboo to discuss. We may well have to reduce our population but which cultural group is going to voluntarily reduce its numbers to a degreee which leaves it vulnerable to being displaced by a larger ethnic group?

I think it's premature to talk about population decrease. The first step is to talk about population growth and get recognition that it is a factor when dealing with finite resources. We're not there yet. The next step would be to talk about population leveling off.

"The greatest obstacle to discussing population decline is that it inevitably leads to having to discuss "active measures" most of which are decidely grisly. China's one child policy and its brutal enforcement is a case in point."

I work with someone who is from China and has a brother still in China. According to him the enforcement of China's one child policy was far from brutal. You got fined or were not given certain government services for free. Now it is not even being enforced. Apparently because people now have private sector jobs, pay for their own health care and in general are wealthier - the one-child policy is no longer considered required and is like illegal immigration in the US - not enforced to any great extent.

That may be so for some of teh well off Chinese, but many second or illegitiamte children, especially in poor rural areas, are denied birth certificates or sold to the child traders. The imbalance of boys to girl babies is also quite un-natural and will show up with far reaching socail and poliical consequences somewhere down the track.

I have no idea how rich this brother is, but I do know that China's population continues to grow 28 years after "one-child policy" was enacted.

Not dealing with population growth until population size is untenable, leads to tougher solutions than if the problem had been tackled sooner. So for every person who wrings their hands now and says "oh dear, I just can't see making any policies to discourage population growth, too draconian", there is gonna be 2 or 3 wringing their hands years from now saying "why weren't those people back then smarter than yeast?".

Of course the first step on the way to a decrease in the population is to talk about at least leveling off (can't very well have any decrease without leveling out even is for a short period.) The fact remains we cannot for long sustain 6+ billion even if our energy use drops by 75% in the US and 25-50% in the rest of the "modern" world. We can buy ourselves some time and that needs to happen now, but we will still have to have a population decrease at some point in time and those conversations need to start now.

In the UK the past decade or so the buzz words 'Sustainable development' and 'sustainable growth' have been used with such abandon by all officialdom and commercial propaganda as to be totally devalued. They are now just tick boxes on the application forms. 'Have you done a sustainability survey? Yes. OK Now build a 10,000 home exburb with no shops, schools or public transport.

It is like advertising a product as 'new'. It doesn't even register.

Of course we are also seeing the expected "greenwash". For example, Unilever are touting their IT server consolidation as reducing their carbon footprint whilst at the same time buying huge quantities of palm oil from suppliers who continue to destroy Indonesia's precious rainforests thus releasing CO2:-( Let's hope it is just a case of left hand, right hand rather than something deliberate.

Best hopes for a resilient future.

RalphW writes:

'Sustainable development' and 'sustainable growth' have been used with such abandon by all officialdom and commercial propaganda as to be totally devalued.

Exactly -- I've been trawling the net for textbook examples of the kind of crap the general public is being is exposed to on the sustainability-global warming-save-the-planet-with-the-help-of-perpetual motion-front. I can't resist the temptation of reproducing one of them here:

Drive Green on the Scenic Route
By Caroline Sayre

Going on vacation doesn't have to mean leaving your green conscience at home. The car-sharing service Zipcar rents hybrids cars in five U.S. cities, Toronto and London. A few specialty companies offer rental cars that run on biodiesel fuel, a clean-burning substance derived from renewable sources like vegetable oil. Bio-Beetle rents eco-friendly cars, ranging from Passats to Jeeps, in Hawaii and Los Angeles. A week's rental in L.A. runs from $200 to $300. And competitor EV Rental Cars has started to expand beyond the West Coast

.

(from The Global Warming Survival Guide, Time Magazine)

William Catton (author of Overshoot) coined a great term for this kind of self-delusional hype: cosmeticism.

All part of TOD's light infotainment programme ....

Just to avoid misunderstandings -- what I meant is that my own comments aspire to belong to the light infotainment end, not that TOD is in any way a 'lightweight'. In my layman's view, it is a class above the others.

I'm surprised. Of the top 5 I only knew about Treehugger and never heard of anything else on the list beside TOD.

Treehugger may be popular but it's not nearly at the level of depth that TOD is and that's what's amazing about TOD. The website is hugely popular but it's also rich in detail and the content is top notch quality. That is a rare combination on the interwebs.

Kudos The Oil Drum team!

TreeHugger. Tree what?
Worldchanging. World what?
Biopact. Bio what?
The Alternative Consumer. The Alternative what?
The Oil Drum. Oh, of course ....

Hello all.
The term "sustainability" is entering mainstream at the moment. Maybe TOD should reap the benefits of this fact rather than spending time in rebranding a new word:-).
Mind you, it can be done. McKinsey is rebranding "energy efficiency" as "energy productivity". A dull "conservation" -like word get gung ho :-).
http://www.mckinsey.com/mgi/publications/global_energy_demand/Energy_Pro...

I'm sure that the Economists on TOD could help with socially acceptable wording of "not spending more of earths resources than you've got" :-)

kind regards /And1

Hi, I'm an editor over at Biopact. We found it very strange indeed that we were taken up in this report, since we do not consider ourselves to be reporting about 'sustainability' at all.

Everything we write starts from the perspective: "how can the utilization of biomass in the developing world help overcome or delay the challenges of Peak Oil?" It's a very specific question, and many times we even bluntly propagate environmentally unsustainable approaches that are however crucial from a short-term social perspective.

The Nielsen report must be taken with a grain of salt. It just checked popular blogs and counted the number of entries dealing vaguely with 'sustainability'. We often use the word, but quite frankly, we don't do "deep sustainability".

I'm not sure about The Oil Drum. It's the most important peak oil discussion resource, but it is not necessarily always focused on sustainability either. To me, TreeHugger would more be more of a gadget website - it doesn't delve deep into issues and often it focuses on cute little inventions, without providing real context.

In any case, it's nice to be mentioned in a Nielsen report. It helped me secure my new job! (We ended Biopact because there was too much disagreement amongst our 'members' about liquid biofuels and, err, their "sustainability" :-)

Best, Lorenzo

The Nielsen report must be taken with a grain of salt. It just checked popular blogs and counted the number of entries dealing vaguely with 'sustainability'.

I also had the impression that they employed "Dr. Google" to do their research. The fact that they included such deep-pocket city girls' stuff as The Alternative Consumer speaks for itself.

Just had a peek at the Alternative Consumer site (#5, just after TOD on the sustainability sites hit list).

Looks like something out of The Onion or Private Eye.

Some extracts:

We recently got a great box of all natural odor fighting pet products from Fresh Wave. ... lead-free lips - gloss or balm? ... Mariah Carey Gets A Recycled Engagement Ring. We Say: AWESOME! .... I am definitely on a “green journey” together with Beth Springer, who is constantly progressing her designs and materials to be even more eco-chic: using vegetable-dyed leather, hemp linen linings ...

It just goes on and on. No blog, no debates, stuff with the cognitive content of Hello!.

The pond life of the Greens.

Check it out yourselves:

http://www.alternativeconsumer.com/

No easy way to test it, but I would imagine if the demographics of this site were compared to others, we'd find a higher distribution of well rounded, integrative thinking, big picture aware people than any blog on the planet. (Even our readers who are peak oil disbelievers)

... we'd find a higher distribution of well rounded, integrative thinking, big picture aware people than any blog on the planet ...

Yes, and thank heavens for Hubbert Linearisation, differential calculus and its delightful deltas. It certainly keeps out hoi polloi. Let them eat organic cake at The Alternative Consumer. :-)

of course the fear is that the hubbertian graphs are just 'novelty' in much the same way that organic cake recipes are - just to different types of people. In order to REALLY change we'll have to get down to how people make decisions and shift directions, not just which websites they frequent. The two may or may not be correlated.

Since I have discovered it, it is my favourite site. Now I do not claim to have all these qualites that you mention, but I am trying in that direction, that's for sure.

The most important point (which is too often neglected) is the big picture. Not that new giant LCD =)

My only complaint is that I need several hours a day to process daily articles and posts. =)

I don't know...they let me in.

if the demographics of this site were compared to others, we'd find a higher distribution of well rounded, integrative thinking, big picture aware people than any blog on the planet.

I wholeheartedly agree with you, Nate.

I would think the demographics of this site are mostly engineers and investors.

The posts I see here demonstrate an understanding of mathematics and physics only seasoned technical people understand.

The contributors and moderators here do an absolutely fantastic job of screening content; deletion only in the worst case, but usually by quite pointed observations of the fallacies of incompletely thought out posts.

I have not seen this level of self-policing of this kind of content anywhere else on the web.

I wish I had more to contribute to this forum than kudos, but I do feel the need to express my gratitude to those who share so many hours of time preparing the posts I find so insightful, and the wisdom they freely share with me.

One of the things I like so much here is its all about sharing, not selling. We are all concerned over a common situation - which I believe all here know the seriousness of - and any of us that has any relevant knowledge is free to post.

If nothing else, I hope for insight on how to minimize the withdrawal pangs of petroleum addiction.

I dunno about that, Nate. Every blog or website I've ever been on has claimed to have lots more smart people than almost anywhere else.

I think we're just confusing, "I like the company here," with "the company here is smart."

How did peakoil.com fair?